Course Creators HQ...All About Online Courses E218: How to Pick an Email Program – and What to Watch Out For!
What should you look for when choosing an email newsletter tool? What if you are considering moving? This episode shares some key features you want to review and evaluate as you put together your company's most valuable asset - your email list! Get the full links and show notes at https://CourseCreatorsHQ.com/218.
LINKS MENTIONED
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Convert Kit / Kit
https://CourseCreatorsHQ.com/ConvertKit
LeadPages
https://LeadpagesOnline.com
RELATED EPISODES
E187: Funnels, Email & Better Messaging… Oh My!
E176: 7 Key Reasons Email Marketing Isn’t Working to Sell Your Online Course
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E038: Email Marketing Secrets for Course Creators
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS
Two types of email programs:
- Primary function is email: ConvertKit (now Kit), ActiveCampaign, Aweber, Drip
- An All-in-one-Tool that has email built in – plus runs your entire online business
11 Things to Consider:
- Consider whether you will use an all-in-one-tool.
- Landing pages to create a funnel.
- Automation functionality: simple automation is to send a welcome message or complex.
- Ease of email creation.
- Automatic integration with your other tools.
- Check costs as your email size rises.
- Older tools have bolt-ons.
- Moving your list: do you have to re-confirm the addresses?
- Double optin functionality.
- Email deliverability – complicated process and gets even more complex as your list size grows (SPF, DKIM, DMARC are technical settings).
- Watch your numbers – especially click through rates.
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