Another Podcast From SAAS software to Formula 1
Oct 11, 2024
Two hosts share their fascinating journeys from consultancy to Formula 1, diving into the unique blend of technology and sports. They discuss the surge of F1's popularity in America, partly thanks to the Netflix series and the pandemic. The conversation reveals the challenges of marketing in an evolving industry, contrasting traditional fan experiences with modern digital engagement. They also explore the transformation of Formula One into a global industry, emphasizing sponsorship strategies and the creator economy's influence on sports.
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Career Paths
- Benedict realized he's always been an analyst, just in different contexts.
- Toni's career path, however, took a more winding route from policy to F1.
Toni's Career Transition
- Toni discusses her career transition, highlighting a moment of reflection during a break.
- She questioned her value proposition beyond job titles and company names.
Toni's F1 Entry
- Toni recounts a "perfect storm" of events that led her to Formula 1, including the pandemic and Drive to Survive's popularity.
- She started by answering F1 questions, which evolved into a guide and TikTok videos, catching F1's attention.