From the Yellow Chair Navigating your business with your partner - the good, the bad, the ugly
What if working with your spouse or sibling could be your unfair advantage instead of a constant tug-of-war? We sit down with women leading HVAC, plumbing, electrical, and home service companies to unpack the real playbook for thriving in business together: define lanes, plan ahead, price with confidence, and protect the parts of life that matter most.
We start with the stories behind Anchor Heating and Air in Charleston, Rogers Heating & Cooling in Virginia, and High Five’s evolution from plumbing into multi-trade services. Each journey highlights a different kind of strength: brand and community marketing that creates loyal customers, operational rigor that keeps KPIs and costs in check, and leadership that builds teams who high-five clients at every turn. Along the way, we talk candidly about setting roles that align with natural talent, why budgets unlock creativity, and how to share the load so growth doesn’t steamroll your home life.
From there, we get practical. A simple five-year visualization exercise makes planning tangible, cutting through social media hype to choose the company size that actually fits your life. We dig into why new owners should set prices that reflect value, not fear, and how a virtual CFO or coach can fill talent gaps without adding permanent overhead. We also explore boundaries that preserve relationships: hobbies that force presence, hard stops on work talk, and vacations that don’t require a printer in the hotel room. The throughline is grace—own the tough year, seek mentors who’ve done it, and make decisions with context instead of copying playbooks that don’t match your market.
If you’re building a contracting company with a partner, you’ll walk away with a clearer org chart, a planning cadence that reduces friction, and the courage to delegate your way back to joy. Want to connect deeper and meet the voices behind these stories? Join us at the We Mean Business Conference in Charleston, Nov 9–11, and let’s get better together. If this conversation helped you, subscribe, share it with a partner in the trades, and leave a review to help more builders find it.
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From the Yellow Chair is powered by Lemon Seed, a marketing strategy and branding company for the trades. Lemon Seed specializes in rebrands, creating unique, comprehensive, organized marketing plans, social media, and graphic design. Learn more at www.LemonSeedMarketing.com
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