The Political Scene | The New Yorker
A G.O.P. Strategist on the Republican Voters Who Could Abandon Trump
Jun 8, 2024
Republican strategist Sarah Longwell discusses persuading Republican voters to switch from Trump to Biden, analyzing the impact of Trump's felony conviction. Insights into messaging tactics, targeting disillusioned GOP voters, and Biden's campaign strategy to win swing states and undecided voters.
34:49
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Quick takeaways
- Sarah Longwell aims to sway persuadable Republican voters away from Trump with her RVAT initiative.
- Democrats should deploy strong offensive messaging and anti-Trump coalition strategies to counter the Republican narrative.
Deep dives
Sarah Longwell's Insight into Republican Voters
Sarah Longwell, a conservative strategist, sheds light on her focus groups with former and current Trump supporters to understand their motivations. By engaging two -time Trump voters who were hesitant to vote for Trump again, she aims to sway persuadable Republican voters away from Trump. Sarah's Republican Voters Against Trump initiative strategically uses billboards and video testimonials to convey the message that convicting Trump should influence voting decisions.
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