If you use visual interruption or other attention-getting techniques, you tend to build an audience that doesn't care when you are authentically you. Then marketing becomes a chore, and more costly.
If instead we imagine being with a dear friend, someone we feel comfortable with, and treat our audience like that, we will shine in our genuine expression and grow an audience of true fans.
Video:
https://youtu.be/MKNwBcfrs2k
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Business Tao with George Kao