People Magic: How to Build a $1M Community We Looked At 10000s of Courses & Memberships To Find the PERFECT PRICE 👀
Aug 20, 2024
Gina, an expert in community building and membership management, shares her insights on the power of pricing in community engagement. She explains how charging more can actually enhance loyalty if members see real transformation. The conversation covers diverse membership models, from dog training to dental education, showcasing effective pricing strategies. Gina emphasizes the importance of crafting compelling offers that drive client results, urging entrepreneurs to focus on value and benefits in their business ventures.
AI Snips
Chapters
Transcript
Episode notes
Pricing Your Membership
- Consider the results your members achieve, what your membership replaces, and a price respecting everyone's efforts.
- These "3 R's" ensure valuable results, replace less effective solutions, and motivate community engagement.
Price-Value Relationship
- Higher prices increase member engagement and results because people value what they pay for.
- This connection between price and perceived value reinforces commitment and motivation.
Average Membership Pricing
- Aim for a monthly membership price around $48 or $500 annually.
- This average price across Mighty Networks effectively delivers results, replaces other expenses, and ensures community focus.