DTC POD: How The Best Brands Are Built

#182 - Lindsay McCormick, Bite: Rejecting 2 Sharktank Offers & Going All In

Mar 29, 2022

51:26

Lindsay McCormick, CEO and co-founder of Bite, chats with Blaine and Ramon about her zero-waste company that makes personal care & hygiene products. Lindsay started Bite with $6,000 dollars and originally hand-made and packaged Bite's toothpaste tablet from her living room in L.A. In 2019, Lindsay went on Shark Tank and turned down offers from Mark Cuban and Kevin O'Leary. Bite has experienced tremendous growth and continues to be completely bootstrapped and profitable.

9:18-10:12 Visualizing facts

11:03-11:45 Pretend your pitching to the sharks

22:28-23:03 Talking to your customers

25:33-26:23 Pitching your product in-person to consumer

45:50-46:41 Start super niche then expand

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Lindsay McCormick - CEO and Founder of Bite