Key Points:

How Appcues got their start (01:13)
What to do when you realize you’re not that different from your competitors (03:06)
Why Appcues found early success through content marketing (05:45)
My thoughts on content marketing as a long-term play (07:15)
How Appcues approaches competitor awareness (08:30)
I explain why studying your competition is key to differentiating (09:38)
Why Appcues is focused on being the best experience builder in the market (11:57)
My take on how small brands can compete with dominating, big brands (13:30)
Appcues’ pricing strategy (14:48)
I explain why pricing is a huge growth lever, and why it’s hard to get right (15:51)
What Appcues is doing with the money they raised in their successful Series B round (17:21)
Why Jackson regrets betting on the ubiquity of product analytics (19:11)
I unpack why high-profit business models include high customer value (22:55)
Wrap up (26:28)