Sparkle on Substack

Selling isn't pushy when your content is pure gold with Russell Nohelty

Jan 3, 2024
Russell Nohelty, a seasoned creative entrepreneur and author, dives into the art of monetizing creativity. He emphasizes the significance of audience statistics for strategic growth and innovative content creation. Russell introduces the concept of concentric content rings to captivate readers progressively. He cleverly discusses balancing fiction and nonfiction to strengthen engagement. Advocating for public audience-building through platforms like Substack and Kickstarter, he highlights essential branding strategies and monetization tiers, rounding off with insights on managing success and avoiding burnout.
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INSIGHT

Five Pillars Of A Creative Career

  • Russell Nohelty defines five pillars for a sustainable creative career: craft, sales, audience, live events, and product launches.
  • He treats marketing as liberation that lets authors build stable businesses rather than limiting art.
ADVICE

Design For Intersections, Not Just Reach

  • Use analytics to predict what content will grow your audience and test those predictions.
  • Prioritise intersections where readers enjoy multiple parts of your work to deepen engagement and revenue.
ANECDOTE

Concentric Projects Grew My Audience

  • Russell describes releasing weekly fiction that attracts fewer readers but still builds a core fanbase.
  • He uses concentric projects (weird to mainstream) to widen audiences while keeping his true work.
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