A mission that's larger than life, with Greg Daley

Greg Daley is the Chief Visionary at Parable, an accounting firm focussing on the church niche. In this inspiring episode, Greg discusses his journey from being a pastor to starting an accounting practice with his wife and growing that into a business that serves 230 churches across 42 US states. He shares why churches are similar to any business, his plan to grow to 1,000 clients, why the journey to the cloud has never been more apt, and the literal life-changing impacts that his firm has on its clients.

Together, they discuss:

• Telling the Parable story on stage at Karbon X (2:00)
• The evolution from a side gig to a family company (4:00)
• Specializing in accounting for churches (9:00)
• The growth or decline of religion as an industry (13:00)
• How churches adapted during COVID (16:00)
• Taking technology to church (19:30)
• What client onboarding looks like for church clients (20:40)
• Parable's plan for growing to 1,000 clients (24:00)
• Other firms and accountants that are helping churches grow (27:00)
• Beyond bookkeeping and strategic services for churches (28:00)
• Being remote and adopting Zoom before it was cool (30:00)
• The staff who are attracted to working at Parable and identify with the mission (32:00)
• A mission or vision that's larger than themselves (33:00)
• Strategies to increase giving, and what that giving can do (36:50)
• The Karbon community (44:10)