Episode 74. In today's practical episode, "What Works for Accountants When Budgets Are Small."

Key takeaways from this episode include:

➜ what makes cost the biggest issue in pricing conversations for accountants

➜ why 'we don't have the budget for that' is often a true statement from prospects of accountants

➜ the mistake accountants make when they misinterpret a small budget to mean 'we have no money'

➜ why having no money is not the same as having no budget for accounting products and services

➜ the realities of budgets and how accountants can help potential new clients reallocate spend

➜ the number one thing that what gives accountants and CPAs the power to direct budgets in pricing negotiations

➜ how accountants can justify value and ROI with prospects who engage their accounting services

➜ an example conversation between an accountant and a potential client to address the small or no budget objection

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NOTE TO LISTENERS:

The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

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Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

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