Morning Brew Daily Is America Going Sober? & The Decline of the Working Man
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Aug 14, 2025 Americans are drinking less, with a notable decline in alcohol consumption among various demographics. Meanwhile, men are feeling the pinch in the slowing labor market more than women. Amazon's grocery delivery expansion is putting pressure on supermarkets. The discussion hilariously dips into celebrity culture, with stats on Taylor Swift's podcast impact and Cristiano Ronaldo's extravagant engagement ring. Finally, the quirks of Wyoming, like its two escalators, add a humorous twist to the conversation.
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Alcohol Consumption Is Declining Rapidly
- Gallup data shows U.S. alcohol consumption has hit a 90-year low, with only 54% reporting drinking in the past year.
- Public perception shifted as 53% now consider drinking bad for health, driving a long-term decline across demographics.
Science And Policy Are Reframing Drinking
- Scientific consensus reversed earlier claims that moderate drinking was beneficial, undermining social norms around alcohol.
- Officials like Surgeon General Vivek Murthy recommended warning labels linking alcohol to cancer, reinforcing the health shift.
Beer Brands Facing Real Revenue Pressure
- Beer is the beverage category taking the biggest hit, with beer-of-choice respondents dropping from 47% in the 90s to 34% now.
- Major brewers like AB InBev report nine consecutive quarters of falling sales while non-alcoholic beer grows fast.