Viveca Chow is a NYC Lifestyle Expert and the first Hong Kong born and raised Broadway musical performer, rewriting the international city’s history. Featured on NBC, CNN and Cheddar News, her storytelling skills seamlessly extend to her role as a Content Creator where she has effectively collaborated with and generated content for over 550 brands like Capital One and Samsung across various platforms. With a combined audience of 230k followers and over 100 million views and counting, she is passionate about promoting and uplifting AAPI businesses, as well as cultivating a community rooted in creativity, positivity, and adventure.

In this episode, Lexie and Viveca talk about her journey from the world of entertainment to becoming an influencer and how she grew her audience to over 200k. Viveca details nailing an Instagram strategy and how to vet and land paid influencer partnerships. 

Here’s What You’ll Learn:

• Viveca Chow’s journey in entertainment and on Broadway
• Tips on upleveling your instagram strategy 
• Tips on posting frequency and her thoughts on quality over quantity
• Ideas on how to get started securing paid influencer partnerships
• Examples of her paid partnerships 
• How she goes about booking partnerships
• How to price or vet a paid influencer partnership
• Tips on writing the perfect hook and caption 
• And more!

Listener Links: 

• Instagram: https://www.instagram.com/vivecachow/
• TikTok: https://www.tiktok.com/@vivecachow
• Website: https://www.helloitsviveca.com/
• Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/
• Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/
• Learn about THEPRBAR Agency here: THEPRBARagency.com
• Instagram: @theprbar_inc