

Natasha Joukovsky — On Recursion, Status Games & Manufactured Nonchalance (EP.268)
Join Natasha Joukovsky, a strategy consultant and debut novelist, as she dives deep into creativity's intersection with societal norms. She explores how bourgeois comfort fuels artistic expression and critiques the prevalence of manufactured nonchalance as a status signal. The conversation also highlights the intricacies of character development in fiction and the challenges of writing amidst social pressures. With humor, they recount travel tales and reflect on modern myths, showcasing the relevance of classic stories in today's world.
01:32:08
Writing Through Leaves of Absence
- Natasha Joukowsky took several leaves of absence from consulting to focus on writing her novels.
- She wrote most of her debut novel during a year off traveling Europe and on maternity leave.
Recursion Bridges Art and Science
- Natash identifies recursion as a universal pattern across art and quantitative fields.
- She sees literary recursion as underappreciated compared to math and art examples like Gödel, Escher, Bach.
Cruise Ship on Land: Atlantis Bahamas
- Natasha and Jim shared disdain for Atlantis Bahamas, describing it as a cruise ship on land.
- Natasha humorously admitted feeling better after getting the "best wristband" for the nicest access area.
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Intro
00:00 • 2min
Navigating Dual Careers: The Intersection of Art and Business
02:18 • 2min
Navigating Fiction and Recursion
04:04 • 15min
The Facade of Effortlessness: Class and Status in America
18:50 • 23min
Navigating Travel Tales and Literary Choices
42:01 • 19min
Navigating Status Signaling and Self-Deception
01:01:20 • 19min
Exploring Modern Myths: Icarus and Cassandra in Today's World
01:19:51 • 3min
Navigating the Venture Capital Landscape
01:23:13 • 7min
Inception of Literary Enthusiasm
01:29:44 • 2min

The love song of J. Alfred Prufrock
T. S. Eliot
The Love Song of J. Alfred Prufrock is a seminal work of modernist literature, presented as a dramatic monologue that delves into the anxieties, hesitations, and existential crises of its protagonist. The poem is renowned for its use of stream-of-consciousness narrative, reflecting the fragmented thoughts and feelings of Prufrock as he navigates social and emotional challenges.

Portrait of the Mirror
null
Natasha Joukovsky
The novels of Jane Austen
The novels of Jane Austen
Jane Austen

In Search of Lost Time
Swann's Way
Stephane Heuet
Marcel Proust
This graphic adaptation of Marcel Proust's 'In Search of Lost Time' presents the first volume, 'Swann's Way', in a compressed and visually engaging format. The adaptation, likened to a 'piano reduction of an orchestral score', retains the fundamental architecture and themes of Proust’s work, including time, art, and the elusiveness of memory. Stéphane Heuet's detailed illustrations bring to life the narrator Marcel's childhood memories in Combray, capturing the humor, wit, and memorable characters of Proust's original text. This adaptation is designed to make Proust's work more accessible while maintaining its essence and beauty[3][5][4].

Class
Faisal

Gödel, Escher, Bach
An Eternal Golden Braid
Douglas Hofstadter
This book by Douglas Hofstadter is a comprehensive and interdisciplinary work that explores the interrelated ideas of Kurt Gödel, M.C. Escher, and Johann Sebastian Bach. It delves into concepts such as self-reference, recursion, and the limits of formal systems, particularly through Gödel's Incompleteness Theorem. The book uses dialogues between fictional characters, including Achilles and the Tortoise, to intuitively present complex ideas before they are formally explained. It covers a wide range of topics including cognitive science, artificial intelligence, number theory, and the philosophy of mind, aiming to understand how consciousness and intelligence emerge from formal systems[2][4][5].

A Little Life
Oliver Wyman
Hanya Yanagihara
This novel follows the lives of four friends—Willem, an aspiring actor; JB, a painter; Malcolm, an architect; and Jude, a brilliant and enigmatic litigator—after they graduate from a small Massachusetts college and move to New York. Over the decades, their relationships deepen and darken, influenced by addiction, success, and the profound impact of Jude's unspeakable childhood trauma. The book is a vivid, hyperreal portrait of human existence, exploring themes of male friendship, race, sexuality, and love in the twenty-first century.

The Theory of the Leisure Class
An Economic Study of Institutions
Thorstein Veblen
In 'The Theory of the Leisure Class', Thorstein Veblen presents a critical analysis of the social and economic behaviors of the upper class, arguing that economic life is driven by social vestiges from pre-historic times rather than by notions of utility. Veblen introduces concepts such as 'conspicuous consumption', 'pecuniary superiority', and 'vicarious leisure', highlighting how the leisure class demonstrates its economic superiority through non-productive activities and the display of wealth. The book challenges contemporary economic theories by emphasizing the role of social and cultural factors in shaping economic behaviors and critiques the wasteful and exploitative nature of the leisure class's activities[1][3][5].

Anna Karenina
Leo Tolstoy
Published in 1878, 'Anna Karenina' is a novel by Leo Tolstoy that delves into the complexities of Russian society in the late 19th century. The story centers around the extramarital affair between Anna Karenina, a married socialite, and Count Alexei Kirillovich Vronsky, which scandalizes the social circles of Saint Petersburg. The novel also follows the parallel story of Konstantin Levin, a wealthy landowner, and his struggles with marriage, faith, and managing his estate. Tolstoy explores a wide range of themes including love, loyalty, betrayal, hypocrisy, and the differences between rural and urban life. The novel is known for its detailed character development and its profound commentary on the human condition[2][4][5].

Collective Illusions
Todd Rose

The metamorphosis
Franz Kafka
The Metamorphosis tells the story of Gregor Samsa, a traveling salesman who wakes up to find himself transformed into a huge insect. The novella delves into the themes of alienation, as Gregor becomes physically and emotionally isolated from his family and society. Despite his new form, Gregor retains his human thoughts and feelings, leading to a profound internal conflict. The story also explores the impact of Gregor's transformation on his family, particularly his sister Grete, who undergoes her own metamorphosis from a girl to a woman. The novella is a classic example of literary modernism, examining the absurdity and meaninglessness of modern life.

Beloved
Toni Morrison
Published in 1987, 'Beloved' is a work of historical fiction that delves into the aftermath of the American Civil War. The novel centers around Sethe, a Black woman who escaped from slavery in Kentucky and now lives in Ohio. However, her life is haunted by the ghost of her two-year-old daughter, whom she killed to prevent her from being taken back into slavery. The story is deeply intertwined with themes of mother-daughter relationships, the power of family and community, and the lasting impact of slavery on individuals and society. The novel introduces a mysterious figure named Beloved, who is the physical manifestation of Sethe's murdered daughter, and explores how this presence disrupts and ultimately transforms the lives of Sethe and her surviving daughter, Denver. Through a complex narrative that includes flashbacks, stream-of-consciousness monologues, and multiple voices, Morrison examines the trauma and resilience of those affected by slavery[2][3][5].

The Status Game
Will Storr

Ulysses
James Joyce
Ulysses is a groundbreaking and complex modernist novel that chronicles the experiences of three Dubliners over a single day. The novel is loosely based on Homer's epic poem 'The Odyssey', with Leopold Bloom paralleling Odysseus, Stephen Dedalus paralleling Telemachus, and Molly Bloom paralleling Penelope. It explores themes such as antisemitism, human sexuality, British rule in Ireland, Catholicism, and Irish nationalism. The novel is known for its innovative use of language and narrative techniques, including stream-of-consciousness and multiple literary styles. It captures the essence of early 20th-century Dublin, providing a detailed snapshot of the city's social, political, and cultural landscape[2][3][5].

Status Anxiety
Alain De Botton
In 'Status Anxiety', Alain de Botton examines the phenomenon of status anxiety, which arises from the fear of being perceived as unsuccessful by society. He argues that this anxiety is a result of capitalism, democracy, and the egalitarian society we live in, where everyone is judged on their material success. De Botton identifies five causes of status anxiety: lovelessness, snobbery, expectation, meritocracy, and dependence. He also proposes five potential solutions: philosophy, art, politics, religion, and 'bohemia'. The book draws on historical and philosophical perspectives to understand and address this widespread anxiety, aiming to be both entertaining and insightful[2][4][5].
Strategy consultant turned writer Natasha Joukovsky joins me to discuss why bourgeois comfort is more conducive to writing than you think, why choice-plots make for better fiction, the eyerolling prevalence of manufactured nonchalance, our shared distaste for Atlantis Bahamas, and MUCH more!
I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.
Important Links:
Show Notes:
- “You can do everything, just not at the same time”
- It’s Recursion All the Way Down
- Pretending to Read vs Actually Reading
- Manufactured Nonchalance as a Status Signal
- Counter-Signalling, Fake-Famous & Jim’s Cursed Trip to Atlantis Bahamas
- On No-Choice Plots & Writing in Service of Beauty
- The Self-Deception of Status Hunting
- Why Bourgeois Comfort is More Conducive to Art Than You Think
- Natasha’s Next Book
- “We don’t do auctions”
- Natasha as World Empress
Books Mentioned:
- The Portrait of a Mirror; by Natasha Joukovsky
- The novels of Jane Austen
- Status Anxiety; by Alain de Botton
- The Love Song of J. Alfred Prufrock (poem); by T.S. Eliot
- Class: A Guide Through the American Status System; by Paul Fussell
- Gödel, Escher, Bach: An Eternal Golden Braid; by Douglas R. Hofstadter
- Ulysses; by James Joyce
- Metamorphosis; by Franz Kafka
- Beloved; by Toni Morrison
- In Search of Lost Time (Remembrance of Things Past); by Marcel Proust
- Collective Illusions; by Todd Rose
- The Status Game; by Will Storr
- Anna Karenina; by Leo Tolstoy
- The Theory of the Leisure Class; by Thorstein Veblen
- A Little Life; by Hanya Yanagihara