Mastering B2B Sales: Expert Strategies for Landing and Expanding Deals with Christina Brady

In a unique crossover episode, Elyse Archer welcomes Christina Brady, host of "Taking the Lead," to "She Sells Radio." Christina, with a background in music and improv, brings a fresh perspective to sales and leadership in the SaaS industry.

Christina discusses her transition from an artistic career to B2B sales, emphasizing the importance of authentic human connections and listening in sales processes. She shares insights from her journey, highlighting the crucial role of intent and customer understanding in successful sales. Her approach combines creativity with a strategic mindset, demonstrating how sales are about more than just closing deals; they're about building genuine relationships and understanding customer needs.

The episode is a deep dive into how soft skills, honed in non-traditional backgrounds, can significantly enhance sales techniques, making it a valuable listen for anyone in sales or customer-facing roles.