Inclusion and Marketing 20. Why more brands are embracing advocacy
May 24, 2022
11:38
All over the world, but specifically in the United States, there has been a lot going on in the past few years. From the Black Lives Matter movement that gained momentum in the wake of George Floyd's murder just two years ago, to the surge of Asian hate during the pandemic, and now another hate crime in Buffalo. And to be frank, I am disappointed in the responses to this event, or lack thereof from many businesses.
With this uptick in interest in social justice matters, it is more important than ever for businesses to stand for what they believe in.
In the season finale of the Inclusion and Marketing Podcast, I share:
- The importance of brands expressing their beliefs and taking action around important social and political issues affecting the current climate
- How to get started on brand advocacy
- How to be authentic when shaping your brand advocacy