The AI Podcast The $Billion Fight Over AI Shopping Influence
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Nov 12, 2025 Amazon is in a legal battle with Perplexity, claiming AI agents threaten its control over consumer choices. The conflict raises questions about user experience and the definition of innovation. Perplexity argues that Amazon's actions stifle creativity and that AI agents enhance shopping by improving usability. The podcast explores potential user shifts to competitors if Amazon restricts these AI tools and critiques Amazon's rationale for labeling agent-driven shopping as a degraded experience. Can AI reshape retail dynamics?
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Using AI Browsers To Shop For Me
- Jaeden describes using Comet and OpenAI's Atlas to instruct side-panel agents to shop for specific items.
- He reports the experience as useful and time-saving when agents execute detailed shopping tasks.
Amazon Fights Agentic Shopping
- Amazon sent legal threats to Perplexity to stop its Comet browser from autonomously shopping on Amazon.
- Jaeden Schafer argues this reflects Amazon protecting retail control rather than genuine user-experience concerns.
Competition, Not UX, Drives Amazon
- Jaeden believes Amazon's true motive is competitive fear because its Rufus AI sees little adoption.
- He suggests Amazon worries Perplexity could front-run its own agentic shopping tools.