Finshots Daily Why is Netflix betting big on WWE LIVE events?
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Jan 28, 2025 Netflix is making waves with a groundbreaking deal to stream WWE live events, shaking up its service for sports fans. This bold move could redefine subscriber experiences while attracting advertisers. The transition of flagship shows like Raw to the platform raises questions about audience preferences and the challenges of blending live sports with traditional streaming. Join in to explore how this strategy may impact the WWE fanbase and Netflix's overall growth.
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Netflix's Shift on Sports
- Netflix's co-CEO, Ted Sarandos, initially opposed expensive sports rights deals.
- However, the introduction of an ad-supported plan changed this perspective.
Live Sports and Advertising
- Netflix's ad-supported plan, now accounting for over half of new sign-ups, opened doors to the ad market.
- Live sports are attractive to advertisers because they guarantee live viewership.
Netflix's Previous Forays into Sports
- Netflix's streaming of two NFL games on Christmas Day 2024 was a success, resulting in 18.9 million new subscribers.
- They also streamed the Jake Paul vs. Mike Tyson match, attracting 108 million global viewers.