The Powers That Be: Daily
Red Carpet Economics & Lauren’s New Pod
Apr 23, 2024
Fashion journalist Lauren Sherman discusses the brands battling to dress stars in a new movie and launches her podcast 'Fashion People'. The podcast delves into brand collaborations in movie costumes, product placements in film, celebrity fashion contracts, and the economics of designer pricing.
19:30
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Quick takeaways
- Product placements in 'Challengers' showcase high-end and competitive brands merging on screen for powerful advertising.
- Clothing choices in 'Challengers' communicate character identities and narratives, highlighting the significance of fashion in storytelling.
Deep dives
Product Placement Bonanza in Movie 'Challengers'
The movie 'Challengers' directed by Luca Guadagnino presents an extensive display of product placements from various brands. With a background in fashion, Guadagnino collaborated with designer Jonathan Anderson to curate clothing for the film, showcasing a mix of high-end brands like Loewe and Uniqlo. Noteworthy was the integration of brands such as Nike, Adidas, and Chanel in the movie, a bold move with major competitors coexisting on screen. The abundance of brands in the movie serves as a powerful advertisement for these companies, elevating the overall commercial value of the film.
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