Type 2 is a podcast from Looking Sideways in association with Patagonia that explores the intersection between the outdoors, action sports and activism.

This week’s guest is Ryan Gellert who last year replaced Rose Marcario as Patagonia’s CEO, taking charge at a critical point in the company’s history. Ryan took the role following his successful six-year stint overseeing Patagonia in Europe, the Middle East and Africa, during which he helped the brand attain its leadership position in the European outdoor and environmental communities, and oversaw projects such as Save The Blue Heart of Europe and Patagonia Action Works.

Of course, as in all episodes of Type 2, we delved into Ryan’s back story and explored his own personal history of activism. But I was particularly interested in finding out more about his new position, and what he hopes to achieve during his time in the role, as we all reflect upon 12 months that have changed the world.

After all, the position of Patagonia CEO fulfils a certain totemic role in the outdoor and environment worlds, and how Ryan approaches his tenure will obviously say a lot about Patagonia the company.

How is he going to use this position and power? What does he stand for? And, by extension, what does Patagonia in 2021 stand for? These are the topics I was interested in discussing and which, I’m happy to say, Ryan was equally happy to explore.

The result is a completely fascinating and wide-ranging conversation with someone in one of the most influential roles in our industry. I’m also extremely grateful to Ryan for sharing his own at times very personal story. My thanks to Ryan and his team for their help in setting this episode up. Hope you enjoy it.

New episodes of Type 2 are released every four weeks through my Looking Sideways channel. Hear it by subscribing to Looking Sideways via ApplePodcasts, Spotify or any of the usual other podcast providers. Thanks to Ewan Wallace for the theme tune, and to my editor Fina Charleson.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.wearelookingsideways.com/subscribe