Control states can feel like a weighty subject. They're one of the main reasons that the U.S.  should be taken as fifty individual markets as opposed to a unified entity. But with the right context and know-how, making sales in these states won't seem like such a large hurdle. 

On this episode of the Park Street Insider Podcast, Ashley Glickman, Executive Vice President of National Sales at Westward Whiskey, offers a supplier perspective on making sales in control states. She’ll break down three models for how control states regulate retailers and describe how each impacts the selling dynamics for brands off-premise. She’ll go into listing criteria, product placement dynamics, and various sales approaches.

In this episode you'll hear from:

Ashley Glickman, Executive Vice President-National Sales, Westward Whiskey

Mentioned in this episode:

Alcohol and Tobacco Tax and Trade Bureau

Westward Whiskey

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