This episode of Rationally Speaking features Jesse Richardson, a creative director who has been using his advertising background "for good and not for evil," as he puts it -- by building skeptic sites that go viral. Jesse's most famous creation is "Your Logical Fallacy Is," an illustrated poster featuring the names and descriptions of various common fallacies. Julia asks: Aren't many so-called logical fallacies not actually fallacious? Is encouraging people to call out fallacies helping rational discourse overall, or harming it? And is there a trade-off between accuracy and virality?