Episode Overview

Derik Sutton is the CMO of the embedded payments and invoicing for financial institutions company, AutoBooks.

He shares the importance of solving customer problems when building a product or service and what it means to be the Mustard on a financial sandwich.

Three things in this episode that we dive into.

1️⃣ Being okay with not being the entire sandwich

2️⃣ The importance of customer empathy

3️⃣ How segmentation of customers holds small Financial institutions back

Links

Autobooks

Website: www.autobooks.co

Linkedin: https://www.linkedin.com/company/autobooks-co

Twitter: @autobooks_

Derik Sutton

Linkedin: https://www.linkedin.com/in/deriksutton

Twitter: @deriksutton

Watch On Youtube

Time Stamps

[00:00:00] Intro

[00:02:03] Falling into Fintech

[00:03:43] Crux of the Product Experience

[00:07:24] The Path to Autobooks

[00:09:29] CashFlow is KIng, Especially in Small Businesses

[00:10:44] Journey to Enabling Small Businesses through their Local Financial Institutions

[00:14:07] The first 100 Customers

[00:14:46] Partnerships drive Mass Enablement

[00:18:30] Is it too late for Local Banks and Credit Unions to catch up with innovations

[00:20:54] Why FIs should offer embedded invoicing and payment acceptance

[00:22:58] How financial institutions can retain customers

[00:26:37] Competing with Headless banking

[00:31:53] Starting a business is easier than ever

[00:39:21] The Key advice to succeed with small business banking

[00:43:37] Closing thoughts

[00:43:49] Happy being the mustard on the FI sandwich

[00:45:07] Lean into Marketing

[00:45:39] Contact AutoBooks

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