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The Hustle Daily Show
How canned hard drinks took over the alcohol market
Oct 4, 2024
The podcast dives into the rise of canned hard drinks, highlighting a 22.5% sales increase in ready-to-drink cocktails. It contrasts this with the short-lived hard seltzer craze and discusses why consumer preferences are shifting. Additionally, it touches on Tesla's major recall and how tech advancements are impacting various industries. The conversation also explores how brands are marketing these convenient beverages, focusing on low-calorie aspects to appeal to health-conscious drinkers.
15:49
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Quick takeaways
- The rapid rise of canned cocktails reflects a significant shift in consumer preferences towards convenient, high-ABV alcoholic beverages.
- Effective marketing emphasizing low-calorie options has been crucial in attracting health-conscious consumers to the ready-to-drink cocktail market.
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