The Playbook Podcast

May 1, 2025: How do you sell Trumponomics?

May 1, 2025
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INSIGHT

Challenges in Claiming Economic Credit

  • The Trump administration struggles to claim credit or blame for the economy due to mixed economic signals and tariff impacts.
  • Messaging is complicated as prolonged tariff effects conflict with short-term presidential ownership expectations.
ADVICE

Message Tariffs Carefully

  • Political messaging on tariffs emphasizes reviving manufacturing and "buy American" sentiment to resonate with blue-collar voters.
  • Leaders should avoid messages that highlight increased costs or reduced consumer goods as it damages public confidence.
INSIGHT

Long-Term Tariff Uncertainty

  • Economic policies like tariffs may take decades to impact manufacturing but face uncertainty when political leadership changes.
  • Unstable tariff policy discourages investment in American manufacturing due to unpredictable future government actions.
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