How I'd use Sora 2, Claude, and Perplexity to generate 1M+ views

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Oct 4, 2025

Explore a powerful framework for crafting viral videos using cutting-edge tools. Discover how Sora 2 can provide a significant distribution advantage for startups. Learn to leverage Perplexity for digging into audience psychology and identifying winning formats. Find out how to generate and evaluate video concepts with Claude, focusing on emotional hooks and algorithm compatibility. Greg emphasizes the importance of iterating between these tools to enhance creative output and secure your competitive edge.

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Viral Content As A Distribution Moat

Viral short-form video gives startups an unfair distribution advantage.
Owning attention makes building and selling products much easier.

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Use Perplexity For Deep Research

Use Perplexity as a research agent to find scroll-stopping formats and audience psychology.
Include audience goals and motivations in the query for tailored frameworks.

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What Triggers Entrepreneur Engagement

High-arousal emotions and pattern recognition drive entrepreneur content engagement.
Contradiction hooks and micro-tutorials are repeatedly effective formats.

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