The GTM Podcast
GTM 1: Creating a Winning Culture with Mark Cranney
Oct 18, 2022
Mark Cranney, an expert in developing winning playbooks and culture, discusses how to create a winning culture, keep competition at bay, and recruit talent that fits your organization. He shares insights on using playbooks, getting granular in competitive strategy, and the value of commitment and continuous improvement.
43:35
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Quick takeaways
- A winning culture is built on understanding your competition and optimizing your recruiting, strategy, and operations playbooks.
- To gain an advantage over competitors, it is crucial to have a well-defined competitive strategy, customizing a playbook, and implementing a granular process.
Deep dives
Importance of Being Competitive
Being competitive is essential for success in any industry. As the speaker explains, those who are willing to take risks, have the right playbooks, and build strong teams are the ones who will rise to the top. While some may view a competitive culture as toxic, it is important for individuals to assess whether they thrive in such an environment. Ultimately, being a student of the game, putting in the necessary practice, and continuously improving are crucial for achieving success.
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