GTM 1: Creating a Winning Culture with Mark Cranney

Mark Cranney is an enterprise go-to-market operator and three-time unicorn creator. Most recently, he was the COO at Skydio. He's also a founding operating partner at Andreessen Horowitz (a16z) and has been involved in the acquisitions of Opsware and Aster Data Systems by HP and Teradata, respectively.

What You Will Learn:

• How to create a winning culture.
• How to keep your competition at bay.
• How to hire talent that culturally fits your organization.

Highlights:
(02:25) Introducing Mark Cranney.

(03:48) Two books that shaped Mark's winning culture.

(10:39) How to keep your competition at bay.

(14:10) Three questions to ask when scouting for culture-fit talent.

(15:46) How to keep recruited talent motivated.

(16:16) "Process triumphs heroics." How Mark created and used playbooks to create winning cultures.

(23:00) Why you need to get more granular in your competitive strategy.

(35:17) How to create a winning culture without turning your team's culture toxic.

(37:18) "If it's not a competitive environment, for me, that's toxic."

(39:09) Mark's parting advice.

Guest Speaker Link:
https://www.linkedin.com/in/markcranney/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Referenced Resources:
Books by Ben Horowitz: The Hard Thing About Hard Things & What You Do Is Who You Are.

The GTM Podcast
The GTM Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

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