Nodes of Design#56: Transportation Design by Sydney Hardy

Sydney Hardy is an Automotive Designer presently working at Audi, and previously he had worked with General Motors, Porche, Peugeot and Akka technologies. He has also been awarded BMW Young Designer Challenge and Interior Motives Design Awards. 

In this episode, Sydney had shared great insights on transportation design and ha shared his journey working across different brands and suggested top skills that helped him differentiate from other transportation designers out there. We later discussed where he usually finds his inspiration for new design projects and how his culture influenced his designs. In the latter part, we discussed how much does he think pandemic will influence the transportation industry? What will be the additional design considerations for automobiles? 

Takeaways: What is a Transportation designer. How to differentiate and grow as a transportation designer. How has pandemic influenced the industry?  

Sydney Hardy Recommended Books: 

That will never work - Marc Randolph

Outliers - Malcom Gladwell

Eat that frog - Brian Tracy

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Nodes of Design is a non-profit and self-sponsored initiative by Tejj.