Ronnie Higgins' Content Synergy Map (Inspired by Walt Disney)

Aug 4, 2023

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Ronnie Higgins, Director of Content at OpenPhone, breaks down how the Disney Synergy Growth Map guides how he approaches content marketing. Download a free powerups cheaetsheet: https://marketingpowerups.com/030

🏆 Sponsored powerup

I want to thank the sponsor of this episode, 42/Agency.

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🎉 About Ronnie Higgins

Ronnie Higgins is the Director of Content at OpenPhone, the all-in-one phone system for teams. Prior to that he lead content teams at Hopin, Udemy, and Eventbrite. Ronnie is a seasoned content marketing professional with over 12 years of experience. He started his career in the film industry which laid the foundation for his storytelling skills, a tool he strongly advocates for in content marketing. Ronnie's approach to content creation revolves around understanding the audience and their needs, using various formats and channels to reach a wider audience, and emphasizing authenticity in brand voice and values.

🕰️ Timestamps and transcript

[00:00:00] Leveraging Disney's Content Strategy for B2B Growth
[00:00:47] Disney's Synergy Map: A content power-up in the world of marketing
[00:01:14] The Addiction of Creating More Content and its Impact in the B2B SaaS Industry
[00:05:52] A deep dive into optimizing content through the lens of Disney's Synergy Map
[00:11:20] Content Marketing Strategies Rooted in Disney's Synergy Map
[00:18:20] 42 Agency - My Number One Recommended Growth Agency
[00:19:06] Ahrefs Free Webmaster Tools
[00:19:52] Multiplying Your Sales and Marketing Efforts Through The Power of Content
[00:25:49] The Roles of Content Marketing and Attribution in Business
[00:34:48] Exploring Emotional Engagement in Content Marketing with Disney's Example
[00:35:29] Creating Synergy with Content to Enhance Brand Presence
[00:43:42] From Film and TV to Content Marketing: A Power Up for the Career with Ronnie Higgins
[00:47:49] Content Marketing Strategy and Building Relationships with Ronnie Higgins
[00:51:20] Marketing Powerups podcast Episode Recap

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