Founder and Creator of Out of Pocket Nikhil Krishnan on Memes, Using Humor To Explain The Healthcare System, And The Process Behind Self-Publishing An Illustrated Children’s Book | Seed To Harvest S2 Ep10
Jul 26, 2022
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Nikhil Krishnan, founder of Out of Pocket, talks about using humor to explain the healthcare system through memes. They discuss becoming a children's book author, the biggest healthcare issues, unprofessional writing styles, and not limiting potential based on traditional paths.
Using humor and memes to explain the healthcare system and make it more accessible.
Fostering connections and niche interests through events and platforms to create unique networking opportunities.
Deep dives
Importance of Making Healthcare More Accessible
The podcast episode features Nick Hill, founder of Out of Pocket, a platform aimed at making healthcare more accessible through humor and educational products. Hill discusses his journey and how he started with a healthcare newsletter filled with memes. As he gained a larger audience, he adapted his writing and memeing process to fit the growing community. Hill emphasizes the importance of cutting through the noise and explaining the business of healthcare, ultimately aiming to make it more understandable and accessible to a wider audience.
The Influence of Audience Growth on Content Creation
Hill shares insights into how his approach to content creation has changed as his audience has grown. He highlights the distinction between focusing on the quality of the audience versus aiming for a larger number of followers. Hill points out the shift towards algorithmic optimization and the tendency to create content that caters to mass appeal. However, he expresses his preference for having a high-quality, engaged audience and emphasizes the importance of retaining that audience's interest over time.
Exploring Unique Initiatives and Connecting People
The podcast delves into Hill's initiatives to foster connections and niche interests. It mentions the Get Smart event series, where conversations on various topics, such as the origin of alcohol or the economics of Chinese restaurants, took place. Hill explains how these events inspired him to create his own niche presentation night. The goal was to provide a platform for people to share their specialized knowledge and interests. This initiative not only helped individuals express their passions but also facilitated unique networking opportunities.
In this episode, I speak with Nikhil Krishnan, Founder and Creator of Out of Pocket, an online blog trying to make healthcare more accessible through humorous memes explaining the healthcare system. Nikhil and I talk about the logistics behind becoming a children’s book author, the biggest issues in healthcare today, using unprofessional writing styles to educate readers and not limiting your potential based on traditional career paths.
Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, a children's book about venture.
0:00 Introduction 0:47 Writing and Creating Memes 5:59 What Is Get Smart and How Creative Can Niche Presentation Nights Get? 9:11 If Nikhil Was Throwing A Private Dinner Party, Who Would He Invite?10:50 How Do You Create Your Own Board Game? 14:20 What Is The Most Frustrating Problem With the U.S Healthcare System? 18:20 Who Are Nikhil's Internet Role Models?
Show Notes: Nikhil Krishnan | https://twitter.com/nikillinit
Out of Pocket | https://www.outofpocket.health/
Medical Bankruptcy: The Game | https://twitter.com/nikillinit/status/1390365572333019137
Ben Thomas | https://twitter.com/benthompson
Matt Levine | https://twitter.com/matt_levine?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor