Why Emotional Marketing is the Key to Business Success | RR299

Feb 25, 2025

36:45

forum

Ask episode

view_agenda

Chapters

auto_awesome

Transcript

info_circle

Episode notes

Most buying decisions aren’t based on logic—they’re driven by emotion, connection, and trust.

Chantal Cornelius helps businesses tap into this by using emotional marketing instead of generic selling points. As an international speaker, marketing mentor, and author of Standout Strategies, she explains why traditional USPs often fall flat and how to stand out by understanding what truly resonates with clients.

She shares five success strategies—Certainty, Connection, Contribution, Growth, and Significance—to help you identify your dominant emotional driver and build stronger customer relationships. From refining your messaging to making sales conversations feel effortless, Chantal’s insights will help you attract the right clients and create a business that feels authentic and impactful.

Highlights:

Find out how to align your brand with the emotions that truly influence customer decisions.
Identify the emotional strategy that best suits your business and use it to stand out.
Uncover the power of language and how the right words can make your marketing more engaging.
Develop a strategy to attract ideal clients while naturally filtering out those who aren’t the right fit.
Apply proven techniques to make sales conversations feel more natural and emotionally resonant.

Connect with Chantal:

Website: https://appletreeuk.com/

LinkedIn: https://www.linkedin.com/in/chantalcornelius

Instagram: https://www.instagram.com/chantal_appletreemarketing

Facebook: https://www.facebook.com/AppletreeMarketing

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky

listener!