Five mistakes to avoid when building a business with Jeff Morrill

Jeff Morrill co-founded Planet Subaru, “your undealership,” in 1998, and built it into one of the most successful privately-held car dealerships in the United States. He later started other businesses in automotive retail, real estate, telecommunications, and insurance that generate over $100,000,000 in annual revenue. Jeff is the author of Profit Wise: How to Make More Money in Business by Doing the Right Thing. He donates all income from the book to Population Services International, a global health organization with programs targeting malaria, child survival, HIV, and reproductive health. 

Jeff is a strict vegetarian, even though people tell him it's a big missed steak to eat that way. However, he does like his puns well done. Jeff lives with his wife, Julie, outside Charlottesville, Virginia, on a mountain he refers to as “The Morrill High Ground.” 

www.jeffmorrill.com
www.planetsubaru.com

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