Competitive Landscape and Financial Challenges

Swiggy's quick commerce operation, Instamart, has achieved rapid revenue growth but has simultaneously become a substantial source of operational losses, accounting for 90% of the company's EBITDA losses in recent periods. The competition is fierce, with rivals such as Blinkit and Zepto outpacing Instamart in key performance metrics like market share and average order value. Despite Instamart's promising revenue surge, its operational losses raise concerns about the viability of its business model in the long run, especially as Swiggy relies on its food delivery vertical for financial stability. With regulatory challenges and deep-pocketed competitors looming, Swiggy's road to profitability in the quick commerce arena remains complex and uncertain.