The Hybrid Real Estate Professional Think Self-Managing Is Hard? This CEO Built A 24/7 Rental System That Works From Anywhere
Apr 4, 2025
Dana Dunford, CEO and co-founder of Hemlane, dives into innovative property management solutions that work seamlessly from anywhere. She shares her journey in real estate, emphasizing the importance of technology in mitigating risks for landlords. Topics include efficient tenant screening methods, the benefits of self-guided tours, and how to navigate lease challenges. Dana also discusses the pivotal role landlords play in effective management while highlighting future trends like AI integration and embracing digital tools for a better tenant experience.
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Dana's Origin Story
- Dana Dunford started with background and credit checks for tenants before realizing the bigger property management issues.
- She learned that tenant screening alone doesn't solve rental investor problems, prompting a platform-based solution.
Saving Landlords Small Time Chunks
- Landlords face many small time-consuming tasks that add up but don't require full-time management.
- Hemlane aims to save landlords these small chunks of time through automation and technology.
Solve Root Problems in Property Management
- Efficient property management needs solving root problems, not layering tech onto broken systems.
- Interview property managers to understand inefficiencies before building tech solutions that reinvent management.