Bestselling author Steve Farber is the founder and CEO of The Extreme Leadership Institute—a learning and development firm devoted to helping its clients develop award-winning cultures and achieve radical results. His much-anticipated new book, Love is Just Damn Good Business, is published by McGraw-Hill.

“be really clear on why you love whatever endeavour you are in, pursuing or about to pursue. I think we skip over that question. So specifically it would be why do I love this business? Or why do I love this project? Or why do I love this product? Or why do I love this service? You pick the context. Why do I love this? And how can I show it in my actions. I think a lot of time we start businesses because we get excited about an idea but we don’t take the time to really reflect and personalise it. And I think if you do that, if you start that and then asked that question of yourself frequently it’s going to keep your fire burning, is going to keep you energised. Because there is going to become a time, there are going to become many times where you wake up in the morning and it’s not why do I love this work that I’m doing? It’s not going to come out that way is going to be more like why the hell did I sign up for this or what was I thinking. So what I’m going to suggest to you is the more difficult it is to answer this why do I love this work question the more important it is to answer that question because that’s what’s going to keep your own fire burning especially at the times when you need it most”…[Listen for More]

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1340: Getting Radical Results in Your Business with Steve Farber Founder and Owner of The Extreme Leadership Institute