For someone who’s ridden the highs and lows of life’s roller coaster, Shane Heath comes across as remarkably grounded.

Between the death of a college roommate, the unexpected chapter of fatherhood, and leading a hypergrowth company in an ultra-competitive industry, there are plenty of challenges that most people would be overwhelmed by. Shane doesn’t easily get overwhelmed, but he isn’t exactly easygoing. As charismatic as he is introverted, his cool demeanour belies a deep-seated intensity and unrelenting quest for existential investigation. He’s propelled forward by the moments of intensity in his life to keep creating, keep asking why, and will literally wake up compelled to do a surprise triathlon just because it’s hard.

As Shane would say: No mud, no lotus.

Shane is the CEO and co-founder of MUD\WTR, a product he created to drink less coffee which turned into a category-creating company of significant scale that he continues to lead.

In this interview, we’ll talk about Shane’s co-existing roles of interdisciplinary creative and CEO, his daily practices for energy and creativity, and the changing perception of psychedelics in American society.

Note that as of the time of this episode’s publishing, I am an investor in MUD\WTR and that this interview is separate from my professional relationship with the company.

Website Show notes:

MUD\WTR http://mudwtr.com
Sympathetic Nervous System https://en.wikipedia.org/wiki/Sympathetic_nervous_system
Ikigai https://hyperisland.com/en/blog/thought-leadership/feeling-drained-at-work
Iboga https://www.youtube.com/watch?v=sWdLGJkdS_U
The Confident Mind & Journaling practices https://www.amazon.com/Confident-Mind-Battle-Tested-Unshakable-Performance/dp/0063014831

📸@swhnorton

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