Greg Head and Matt Wolach discuss how sales and marketing need to work together and be in sync in order for a software system to thrive. We discuss:

Greg's "The Myth of More"
How marketing and selling software has changed over time
What you need to do now in order to win

Greg is world famous for his marketing talent, and he has the resume to prove it. Not only has he created, built, and scaled globally, he has several exits to his credit including going public.

His extremely popular and growing list of US software companies, Gregslist.com is a terrific database of information. Find out more about how Greg helps companies go from startup to scale up at https://scalingpoint.com/.

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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere:

102: Marketing Your SaaS System in Today's Ecosystem - with Greg Head