
New Books Network Rob Wells, "The Insider: How the Kiplinger Newsletter Bridged Washington and Wall Street" (U Massachusetts Press, 2022)
Oct 31, 2025
Rob Wells, visiting associate professor at the Philip Merrill College of Journalism, delves into his book about Willard Kiplinger, the pioneering journalist who bridged Washington and Wall Street. He discusses Kiplinger's unique role during the New Deal and his insights on capitalism and democracy. Wells also examines the evolution of journalism's societal role and debates the possibility of unbiased reporting today. He offers media literacy tips and emphasizes Kiplinger's entrepreneurial spirit as a key takeaway.
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Pioneering Specialized Business Journalism
- Willard Kiplinger pioneered specialized business journalism by blending analysis with reporting to serve busy executives.
- He built a highly influential newsletter and publishing empire from deep access and niche expertise.
Archive Discovery Sparked The Biography
- Rob Wells accessed Knight Kiplinger's trove of family archives and unpublished memoirs that unlocked the project.
- The family home contained 20 file cabinets of correspondence with presidents and CEOs that Wells examined.
Business Responsibility Stabilized Capitalism
- Kiplinger argued businesses must accept social responsibility to repair capitalism after the 1933 crisis.
- He used his newsletter to urge firms to comply with New Deal reforms and stabilize democracy.




