Retail Remix How Rebag Built the Ultimate Client Loyalty Loop
Nov 15, 2021
21:55
Rebag sits perfectly at the intersection of sustainability and luxury. Consumers are becoming more mindful of the products they purchase and how they get to their doorsteps, but at the same time, they also have a hunger for higher quality products that last a long time.
Rebag is capitalizing on these behaviors by creating an ongoing cycle of engagement that encourages clients to purchase and resell merchandise continuously. During this week’s episode, Alicia Esposito takes a look inside Rebag’s client engagement machine with Geronimo Chala, the company’s Chief Client Officer. They discuss:
- The state and future of the luxury resale market;
- How Rebag invested in its digital experience to capitalize on the surge in consumer demand; and
- Why Geronimo focuses on creating a client loyalty loop versus simply driving one-time conversions.
RELATED LINKS
- Learn more about Rebag
- Register for the Retail Innovation Conference virtual experience to hear how other brands, like e.l.f. Beauty, Petco, Parachute and Neiman Marcus are using cutting-edge tech to create new engagement opportunities.