How can social media be used effectively to drive more bookings for your short-term rentals? In this solo episode of Cashflow Positive, Kenny dives deep into the strategies for leveraging social media to grow your business.

Whether you're managing one property or multiple, understanding the power of social media marketing is essential to scaling without relying entirely on OTAs like Airbnb and VRBO. Kenny shares personal experiences, lessons learned, and practical tips on creating a presence that drives direct bookings, builds a brand, and attracts your target guests.

Kenny walks listeners through the importance of having a direct booking site, how to vet social media marketers, and why simply posting your Airbnb link won’t cut it. He explains how to shift the focus from just marketing your property to promoting the location, offering insights on building content that appeals to cold leads and warms them up into future guests. If you're ready to step up your social media game, this episode is packed with actionable advice to get you started. Enjoy!

What You'll Learn In This Episode:

You don’t need to be fake on social media to be successful
As short-term rental hosts, it's critical to look for exposure outside of OTAs
Investing in social media marketing is a must for insulating your business from platform risks
Before diving into social media marketing, ensure you have a direct booking site in place
The importance of tracking the performance of your social media efforts by monitoring clicks and conversions
People book based on the location experience, not just your property, so target your content accordingly
How to focus your marketing on the right audience to drive bookings
And much more…

Resources:

Connect with Kenny on LinkedIn https://www.linkedin.com/in/kenneth-bedwell-9680a8113/

Follow Kenny on Instagram https://www.instagram.com/kenny_bedwell/

Episode mentioned: Does ranking on Airbnb actually matter? (Part 2) https://podcasts.apple.com/ca/podcast/does-ranking-on-airbnb-actually-matter-part-2/id1742644291?i=1000667002580

DBR Podcast #105 (quick recap of the Carolina loss)