The Vergecast Websites are back: inside The Verge's redesign
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Sep 14, 2022 Tara Kalmanson, Senior Product Manager at The Verge, shares insights on the website's ambitious redesign, launched in September. She and the hosts discuss the challenges of fostering community engagement in today's distracted digital landscape. They explore the balance between innovation and privacy in web development, emphasizing the importance of user experience. The conversation also highlights strategies for maintaining content integrity amidst changing social media dynamics and the role of user feedback in shaping future enhancements.
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Past Redesign Focus
- The Verge's previous redesign prioritized distributed publishing, focusing on elements like bright pink pull quotes and distinct photo styles.
- This approach aimed to maintain The Verge's brand identity across various platforms like Google AMP and Facebook Instant Articles.
Community Focus
- The Verge's success stems from its strong community of readers and listeners, starting with its podcast, The Vergecast.
- The new website aims to reclaim its community focus by leveraging its highly popular homepage.
Redesign Prototypes
- Nilay Patel and Dieter Bohn, frustrated with the high barrier to entry for publishing on their homepage, sought ways to share quicker thoughts and updates.
- Initial prototypes for a redesign included using existing blogging tools and even Google Docs to explore new formats.