#338 - Hadassah Backman, CEO of Guardoc Health - solving critical industry problems

This podcast interview focuses on the entrepreneurial journey to change the way healthcare nurses can work to improve patient safety. My guest is Hadassah Backman, CEO of Guardoc Health.

Hadassah has nursing roots: She started her career as a registered nurse and has built hands-on experience in emergency room and hospice care.

This clinical background gives her unique insights into the challenges faced by frontline healthcare workers.

Besides that, she holds a master's degree in public health policy and management from Columbia University.

At this intersection, the big idea for Guardoc was born - which she founded in July 2021 - in the middle of COVID-19.

Guardoc is a clinical data integrity solution that uses artificial intelligence to address nursing challenges.

Their mission: to prevent medical errors, reduce wasted nursing hours, and improve care for chronically ill older adults.

And this inspired me, so I invited Hadassah to my podcast. We explore what's broken when it comes to supporting nurses in preventing medical errors. Hadassah shares her vision of how to solve it and how she bootstrapped her way to delivering a solution that nurses just kept talking about. She elaborates on some of her big lessons learned (and the resilience needed) in getting traction and attracting funding. Last but not least, she advises on building momentum through laser-sharp focus and smart product development decisions.

Here's one of her quotes:

We have apps streaming to our phones. You can watch your kids on your phone remotely. You can open doors and close doors and lock people out. There are all these things - but we still haven't figured out how to help what, to me, is the most important workforce. Because they really deliver holistic care to patients so that they can provide the care that they were trained to do and that they want to do. And so that really compelled me to ask: why isn't there a solution that captures mistakes?

During this interview, you will learn four things:

1. Why taking a 'user-centric' approach is not enough to succeed in building a successful software business.
2. How she started to deliver remarkable value without having built any product yet - and how that helped accelerate the journey.
3. What she did differently to put a flywheel for growth in motion for her business - in a world that requires a high-touch GTM approach.
4. How she's built a resilient mindset to navigate the challenges of entrepreneurship successfully.

For more information about the guest from this week:

• Hadassah Backman
• Website: Guardoc Health