“I will never again build a strategy that is not built on consumer insights.”
That is a lesson Pam Everett learned the hard way earlier in her career as a product manager at Husqvarna. She has gone on to apply that lesson in product, innovation and insights roles at S&D/Westrock Coffee, Grupo Bimbo and Electrolux.
Pam shares stories and her perspective on consumer-led innovation and the uncertainty that lay ahead. But also her deep passion for the music from the famed city of Muscle Shoals, Alabama, which also happens to be where she grew up.
Rock n' Roll Research Podcast