Ryan's most-recent company is superbar brand, Rewind. He built it to solve his own health problems, so he has a real connection with the product. Which is part of the reason his emails feel so authentic. But everyone has a story to share. Most brands just don't usually tap into them outside of their 'About' page. So he shares:

The shift you have to make to get better at copywriting.
The power of getting personal with your messaging
Why you need to think of yourself as a superhero when you’re writing emails.
How to double your email revenue.

Show Notes & Links:

[3:59] What makes a good email?
[6:05] Email #1 feedback.
[8:01] Why you need to be careful about the number of CTAs in your emails.
[11:07] Why you shouldn’t be using generic photos.
[15:24] Email #2 feedback.
[18:57] How to send emails that make sense to both your superfans and newer folks.
[28:55] Email #3 feedback.
[29:40] The benefits of using short, choppy copy.
[34:41] Email #4 feedback.
[37:23] Email #5 feedback.
[40:35] Email #6 feedback.
[43:34] How to pique people’s interest with a subject line.
[45:16] How to sell a nonessential item in the middle of a pandemic.
[47:03] How to write an email for your new subscribers.
[48:49] How often Ryan sends emails to his customers.
Ryan Lee
Rewind
Rewind Facebook Group
Dave Gerhardt on Twitter
The Ecommerce Marketing Show Home

How To Write Emails That Make People Want To Buy [Masterclass 6]