What happens when you hand an ad tech blowtorch to someone who’s not afraid to use it? You get this episode.

Join host Pesach Lattin as he goes toe-to-toe with Scott Ensign, Chief Strategy Officer of Butler/Till—a man who believes fewer impressions are the future, upfronts are fossils, and programmatic curation isn’t dead…it’s just wildly misunderstood.

We dig into everything:

🥊 How indie agencies are body-checking bloated holding companies

🔥 Why Butler/Till blew the dust off a nine-figure pharma campaign—and stole it

🧪 Whether curation is a misunderstood genius or a washed-up rockstar

🧹 Who’s cleaning the ad supply chain (spoiler: not the people pointing fingers)

🧠 What Steven Pinker, Freud, and coconut VPNs have to do with strategy

🗑️ Which buzzwords deserve to be yeeted into the ocean (looking at you, “cookieless future”)

It’s smart, sharp, and slightly unhinged—in the best possible way. We cover everything from SSP cleanup and MFA site drama to philosophical takes on ad waste, attention scarcity, and the dark arts of media planning.

Special thanks to our fearless sponsors:

🔹 Troutman Amin — for making sure we don’t get sued for saying the quiet part out loud

🔹 Incremental.com — for proving incrementality isn’t just another vanity stat

👉 If you’ve ever wanted your ad tech with a side of sass, strategy, and storytelling, hit play.

🧁 Stay Bold, Stay Curious, and Know More Than You Did Yesterday.

Ep. 268 - Biosecure Setback & Novartis' $1B PTC Deal