Wake Up to Money Trump's Greenland tariff threat
Jan 19, 2026
Join Richard Rumblow, Director of International Business at Make UK, and Olivia Micklam, Fund Manager at Artemis Fund Managers, as they navigate the potential fallout from Trump's proposed tariffs on eight European nations over Greenland. Rumblow discusses the uncertainty for UK exporters and the implications of new reciprocal tariffs. Meanwhile, Micklam analyzes sector risks, highlighting how pharmaceutical and food industries may be affected. The duo also explores the innovative ways GLP-1 weight-loss drugs are reshaping food marketing and retail trends.
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Tariff Threats Create Immediate Uncertainty
- President Trump threatened 10% tariffs on goods from eight European countries, rising to 25% from June if demands over Greenland aren't met.
- The announcement creates legal and commercial uncertainty because no formal paper or guidance has been published yet.
Act Now On Goods In Transit
- Businesses should review shipments in transit and their US supply-chain contracts immediately because goods arriving after Feb 1 could incur new tariffs.
- Firms must model mitigations now and communicate with US partners while awaiting legal clarity.
Tariffs As A One-Tool Foreign Policy
- Tariffs have become a default U.S. foreign-policy tool across diverse issues, from China to Greenland.
- Repeated use risks blunting their effectiveness and undermining long-term alliances.