Friction Wins: Designing Habits That Stick

In this episode of The Daily Coach newsletter in audio form, we revisit how small changes in our environment—known as “friction”—can dramatically shape our habits and long-term behaviors.

We begin with a fascinating study from the 1980s: Despite signs promoting stair use over elevators, employees ignored the advice—until one subtle change altered their behavior for good. The insight? Make the default option easier, and habits follow.

We then break down how we can reduce friction in our own lives—by preparing ahead, removing barriers, and making the right choice the easy one.

This episode reminds us: If we want better results, we don’t always need more willpower—we need better design.

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