Today we happily welcome someone our listeners will know very well. He’s already written a great book on the JTBD philosophy that brought us all together and now wrote a new book on Jobs-to-be-done. It’s called “THE JOBS-TO-BE-DONE PYRAMID An innovation Architecture for Humans – linking function, emotion and identity” and has been the #1 entry in Product Management on Amazon for several weeks! And the guy who wrote it is our very own Scott Burleson!
Order the book here:
https://a.co/d/e3420tx
Morejhere:
https://www.thejtbdpyramid.com/
