Optimizing PPC is not How You Grow -- Chris Nawrocki // Heur

Chris Nawrocki, Co-Founder and CMO of Heur, talks about the challenges and opportunities in the evolving landscape of advertising. PPC ads can generate immediate visibility and traffic to your website or landing page. However, to achieve sustainable growth, it's important to adopt a comprehensive marketing strategy that incorporates multiple channels and tactics. Today, Chris discusses why optimizing PPC is not how you grow. Show Notes

Connect With: 

• Chris Nawrocki: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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