Week in Review: Alessandro Michele joins Valentino, H&M's strategy, fast fashion's greenwashing
Mar 29, 2024
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Alessandro Michele, new creative director of Valentino, joins the podcast to discuss his swift appointment. They also dive into H&M's successful strategy, fast fashion's greenwashing, and the challenges faced by independent brands in the industry.
Alessandro Michele brings a bold new creative vision to Valentino, diverging from its traditional elegance.
Fast fashion brands like H&M are shifting towards quicker, lower-priced models to boost profitability.
Deep dives
Alessandro Michaeli Appointed as Valentino's New Creative Director
Alessandro Michaeli, formerly of Gucci, has been named the new creative director of Valentino, succeeding Pirepolo Piccioli. Known for his strong creative vision and expertise in reimagining iconic designs, Michaeli's appointment signifies a shift in direction for Valentino. While his maximalist style differs from Valentino's traditional elegance, his track record suggests an ability to blend boldness with sophistication, potentially revitalizing the brand's image.
H&M's Earnings Growth and Shift Towards Faster Fashion
H&M's recent earnings report exceeded expectations with a 14% revenue growth under new CEO Daniel Erver. The brand appears to be moving towards a quicker, lower-priced model akin to fast fashion competitors like Zara and Shein. This strategic shift aims to increase sales and profitability but raises concerns about long-term sustainability and market positioning amidst evolving consumer trends.
ASOS and Boohoo Agreement on Sustainable Marketing Practices
ASOS and Boohoo have agreed to modify their sustainability marketing after concerns of greenwashing by the UK's Competition and Markets Authority. The agreement requires them to provide transparent information on sustainable practices, including fabric origins and environmental targets, to avoid misleading consumers. This enforcement highlights the ongoing challenge of authentic sustainability communications in the fashion industry, emphasizing the need for accurate and comprehensive disclosure to build consumer trust.
On the Glossy Week in Review podcast, senior fashion reporter Danny Parisi and international reporter Zofia Zwieglinska break down some of the biggest fashion news of the week.
This week, we talk about the swift appointment of Alessandro Michele as the new creative director of Valentino. We also talk about H&M’s strategy, following its stellar earnings announcement, and U.K.'s new guidance about greenwashing by fast fashion brands.
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